Introducing the NCTC Blog, “Nothing Either Good Nor Bad…!” Here we’ll post occasional musings and observations about us, our journey, the state of theatre, industry news, or whatever positive content we can muster up to keep folx engaged and in the loop with all things NCTC, theatre, and the Monterey County Artistic Community.
Behind the Ticket Price: The Real Economics of Live Theatre
“We believe professional theatre should be for everyone—not just those who can afford premium seats. But the truth is, we’ve reached a point where we need to raise prices simply to survive. Ticket sales cover less than half of what it takes to produce a show. That’s not a failure—it’s the cost of doing this work with care, craft, and integrity.”
